Seventh Generation launches detergent bottle made from 100% recycled cardboard and newspaper

Big news from Renewal2 investee Seventh Generation, the company has teamed up with Oakland-based, Ecologic Brands to roll out a laundry detergent bottle made of 100% recycled cardboard and newspaper.

The packaging consists of a recycled cardboard exterior in the shape of a regular detergent bottle and contains a flexible plastic bag on the inside where the detergent is filled. The bottle still has a twist-off plastic lid but uses 66% less plastic than conventional laundry bottles. When empty, the bottle can be ripped in half and recycled with newspapers and the plastic bag is recyclable in many cities, too.

Paul Richardson, Renewal2 President and Nicole Bradbury, Renewal2 Vice President had the opportunity to see Seventh Generation's new packaging launch last week at Natural Product Expo West in Anaheim, CA. 

"This is a huge move towards sustainable packaging and was one of the big highlights of the Expo. It is exciting to see Seventh Generation lead the way with this new product design," says Bradbury.

For more information read the Seventh Generation article in USA Today here.